How I Attracted Global Sports Brands To My Marketing Agency (Featuring Ben Pollard)

Podcast Notes

Ison Harrison’s Richard Coulthard interviews Ben Pollard as he discusses his business journey and the creative aspects of running a successful marketing agency.

Ben will discuss:

• His business journey from being a start up and the challenges he faced
• Moving from employment to business owner, what that was like and the lessons he has learned
• How he has attracted major national/international customers
• Building and managing a team of ‘creatives’
• Developing a brand concept
• Creative journey – where do the ideas come from?
• ‘Fuelled by creativity. United by Ideas’ and ‘Do Good Sh!t’ – how these came about as tag lines
• His views on where marketing is heading