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Date Published: Friday December 20th 2024

In This Podcast...

Richard Coulthard
Director & Head of Corporate
Ison Harrison Solicitors

Podcast Notes

Richard Coulthard chats to Carly Chaffer of The Micro Agency about the importance of SEO (Search Engine Optimisation), PPC (Pay Per Click) advertising, how to use Google Analytics to understand your customers better…and what it’s like to work with your husband!

  1. Carly and her husband Gary’s background, and how they started a business together.
  2. What’s it like working with your husband? Do you have boundaries between home and work?
  3. What is SEO (Search Engine Optimisation)? What is PPC (Pay-Per-Click)?
  4. How is the cost per click determined? Can you schedule your ads?
  5. Would you say PPC is for your quicker wins and SEO is more of a long-term strategy?
  6. Top tips on improving your SEO
  7. If you use Google’s services such as Google My Business, Google Reviews, YouTube etc., do these impact your presence?
  8. Are other search engines effective too?
  9. Do the technical aspects of a website impact its performance?
  10. Is there a lot of value in an aged domain/website?
  11. What is Google Analytics?
  12. How does SEO & PPC tie in with social media?
  13. How do you start building a brand?
  14. Are employees an extension of the brand and does that add value?
  15. What is the impact of AI on marketing?
  16. Can Google detect what is AI and what is original?
  17. What awards have you won? How do these help to build a brand?
  18. How important is it to analyse competitors when you start with a new client?
  19. What is ‘remarketing’?
  20. How does a business owner know how much to spend on marketing?
  21. Can there be value to having a microsite alongside your main site and what is the value there?
  22. For new businesses, what are your top tips on digital marketing?
  23. Closing questions