Episode 19: Deborah Ogden on Personal Branding & The Power of Perception

Podcast Notes

In this episode of The Business Compass, we sit down with Deborah Ogden, an expert in personal branding. Deborah provides insight with building, maintaining and protecting a personal brand both in the workplace and with prospective clients.

1. Deborah’s diverse career background and how that led to where she is today
2. The impact of Covid with personal branding and examples of businesses that Deborah works with
3. Why are fewer new people attending networking events now?
4. How and why do some people have that ‘star quality’?
5. Owning and embracing your story and your strengths
6. Would you say personal branding is more for the outgoing type or can it be for the conservative people too?
7. What is the aim for people wanting personal branding?
8. What a powerful personal brand is all about
9. The most challenging thing about personal branding is self awareness
10. How do people start with personal branding?
11. How can you turn a perception from a negative to a positive one?
12. The importance of trust and consistency
13. Where do you see the future of personal branding?
14. What 3 tips do you have for someone wanting to develop their personal brand?
15. Closing questions

You can find Deborah on her podcasts ‘On Brand With’ and ‘More Impact’ or on www.DeborahOgden.com